Every process runs through your head. That’s why ChatGPT couldn’t automate your business, why the Zapier trial expired, why the consultant report is collecting dust. They didn’t fail you. Nothing was mapped for them to work with.
Steve (AI)
Process Mapping
The process in your head, mapped into an automation blueprint.
One conversation with Steve maps a process worth taking off your plate. Then automate it with his guidance.
“Most automations fail because they were built on top of chaos. Nobody mapped the process first. Nobody asked what was actually broken.”
Evan (Human)
AI Fluency Coaching
Learn to work with AI like an operator. Become an AI-first business.
Coaching for teams, and fractional AI leadership for companies building their AI layer. Over a decade of operations experience, distilled into digestible sessions.
“I teach you to build AI machines that do for your business what I did for mine, back when I had to do it without AI.”
The human behind the machines
Evan Van Dyke, founder of Aperture OS
I built an agency for freedom and got a prison instead. So I mapped it and automated it: 60-hour weeks became 3, the team went from 30 to 5, and profit went up. I spent a month in Costa Rica while the business didn’t miss a beat. In 2021 it was acquired. The buyer saw exactly what he was paying for.
“I was really impressed with the systems he had put in place. Everything was running very efficiently.”
CEO, Upward Engine. Acquired Atria Media Group in 2021.
Now I build AI machines that do for your business what I did for mine, back when I had to do it without AI.
Map it. Automate it. AI it.
The process comes out of your head and onto a map: the trigger, the steps, the owners, the decision points, the edge cases. The map is the specification everything else is built from, and it’s the step everyone skips.
With a specification, the tools stop guessing and start executing. The rule-following work becomes a workflow you build once and run thousands of times. You can’t AI an automation that isn’t mapped. Now yours is.
Intelligence overlays the running system: exceptions handled, outputs personalized, the next improvement spotted for you. You can’t make a system smarter if it doesn’t exist yet.
From real clients
A client, running the method in his own business.
Director of Sales · Easy To Use Products
“Seeing what's actually possible completely reframed how I think about AI and what I can do with it.”
Jarom had never written code or used a terminal before his first session. That evening, he used Claude to make a voice-to-text tool so he could stop paying for a subscription. Built his own tools the same day.
Strategic Partnerships · Guru Technologies
“I don't feel like I am guessing at what to do, which has been a game-changer.”
Erin expected 30 meta descriptions to take her at least a week on her own. During a coaching session, she finished them in under two hours. Now runs five of her own project workspaces.
Sales · CrewTracks
“This never could have been done by hand. And it was done in about 15 minutes!!”
Casey cleaned up his CRM in one sitting, rescued eight trade-show leads buried in it, and retagged 73 records. He emailed the results within hours of the third session. 1,900 junk CRM records, gone.
What are you waiting for?
No email. No account.
Because you were handed a tool and told to figure it out. ChatGPT is a blank page. It doesn't know your business, your processes, or what's actually costing you time.
We start with extraction, not installation. Before anything gets built, we pull the process out of your head, map it, and design the automation around how your business actually works. AI gets layered on top of something that already runs. That's the order that works.
That's exactly why you're here. You're buried because the business runs through you. Every decision, every task, every exception routes back to you because there's no system to catch it. That doesn't fix itself. The hour you spend mapping one process is the hour that buys back dozens. You don't have time not to do this.
Fair. You don't trust this yet.
Every tool that overpromised you had one thing in common: it asked you to believe first and prove it later. We're not asking you to believe anything. Type your name, have a conversation, watch what happens. The business intel card that appears in your workspace wasn't written by a copywriter. An agent researched your business while you were talking.
The proof isn't in the pitch. It's in the first ten minutes.
From the blog
Map it. Automate it. AI it.
