Evan Van Dyke

Intelligence Systems Architect

I didn't start in tech. I started in the trenches — building a marketing agency from nothing, scaling it to seven figures, and discovering that the thing I built had quietly become the thing that owned me.

This is the story of how I got out. And why I built Aperture to make sure you don't have to figure it out alone.

For 7 years I ran a marketing agency

So I got obsessive about systems

That's what I'm offering you.

Evan Van Dyke

Intelligence Systems Architect

The agency was called Atria Media. For seven years, it grew from a solo operation into a team serving over 100 small and mid-sized businesses across the country. It reached seven figures in annual revenue and earned recognition as one of Google's fastest-growing partners. By every external measure, it worked.

What it cost was the founder's time. Sixty-plus hours a week, every week, for years. Every decision routed back to one person because the business ran on institutional knowledge instead of documented systems. It took three years of deliberate systematization to change that. The agency sold to Upward Engine in 2021.

After the acquisition, Evan turned to a different question: what happens when you apply that same systematization process to AI? In six months, he built six production AI systems covering lead research, client intake, performance reporting, proposal generation, follow-up sequences, and internal operations. No prior coding experience. The output was later assessed by a technical expert as work requiring three to four senior software engineers to replicate.

The method behind those six systems was the same method that had built the agency: extract the workflow from your head, document every step, then build something that runs it without you. The difference was that AI could now do the building itself, once the process existed in a form it could act on.

Aperture OS is that method, built into a system. It exists for business owners who know their processes are costing them time but have never had a structured way to extract, map, and automate them. The conversation does what it took Evan three years to figure out, in an hour.

That's the methodology behind Aperture.

The same systems thinking that built and exited an agency, now applied to extracting and building AI automations — one conversation at a time.